Joakim Thörn

Helsedirektoratet – Stopptober

Barncancerfonden – Fotbollströjefredag

Infinitum – Skogen

Hammarby – Somewhere in Sweden

Nøkkelhullet – Kostholdskurs

Sopps – Pasta

Maarud – Gardkjerring

Filmstaden – Medlem

SCA – Tork

Nordnet – Transparent banking

Google – Adwords song

Helsedirektoratet – Det du ikke kan snakke om

Hammarby – Arena


During the last decade, Joakim has directed a whole bunch of very funny commercials. He has a strong concept of comic stories, often combined with a strict visual framework.


Joakim catches the characteristics and slightest expressions of a character. All you really need is a look, a breath, and a movement. It is all there to create an unforgettable moment.


His cinematic style belongs to a stripped-down Scandinavian film tradition. Consequently, he has been awarded the After Bergman Award at the yearly Bergman Week. So; is he the new Ingmar Bergman? No, he is way too funny.


Joakim has worked with brands as Maarud, Telenor, Helsedirektoratet, ICA, Flytoget, Skoda, Nordnet, Tork, Unibet and Google.