During the last decade, Joakim has directed a whole bunch of very funny commercials. He has a strong concept of comic stories, often combined with a strict visual framework.
Joakim catches the characteristics and slightest expressions of a character. All you really need is a look, a breath, and a movement. It is all there to create an unforgettable moment.
His cinematic style belongs to a stripped-down Scandinavian film tradition. Consequently, he has been awarded the After Bergman Award at the yearly Bergman Week. So; is he the new Ingmar Bergman? No, he is way too funny.
Joakim has worked with brands as Maarud, Telenor, Helsedirektoratet, ICA, Flytoget, Skoda, Nordnet, Tork, Unibet and Google.